ANALYSIS OF ABC BATTERY WEBSITE

Source : http://www.abc-battery.com/

ABC Battery Website Overview
ABC is the biggest Manufacturer of Zinc Carbon and Alkaline Primary Batteries in Indonesia and Exporter OEM batteries. ABC Battery is the Private Label Manufacturer.

ABC Battery Website Content
· About Us (Consist of The Vision, Mission, The Goal, Factory Location, Certification)
· Products (Consist of Alkaline Product, Carbon Zinc Products : Super Extra Heavy Duty, Extra Duty, Heavy Duty, Economy)
· Technology (Consist of batteries production workflow : Alkaline Production, Carbon Zinc Production, Workshop and Design, Safety, Health & Environment, Quality Assurance, Component Production )
· Distribution (Consist of Domestic and Export Market)
· Contact Us

Type of Analysis, Current Condition and Suggestion

1. Type of Analysis : Revenue Model

Current Condition :None
Explanation: ABC revenue model is still using direct selling through its distributor

Suggestion :
- Promotion
Explanation: To attract customer to join the website and to participate actively by website, ABC Battery can have some activities such as membership in corporate social responsibilities activity.
- Online Purchase
Explanation: In order to compete in the market and still on the track of the competition in the industry, ABC battery may use the website as a media of online purchase in big amount of transaction.
- Advertisement
Explanation: The company may have a partnership with a toy factory which use battery as the power to sell their products via website as a package so they have a mutual partnership.


2. Type of Analysis : Market Place Position

Current Condition : Manufacturer
Explanation: ABC Battery positioned itself as a battery manufacturer

Suggestion :
- Manufacturer
- Seller
Explanation: Sell their products in large amount by using the website as selling media.


3. Type of Analysis : Commercial Model

Current Condition : None

Suggestion :
- Fixed price products
Explanation: Sell their products via ABC Battery website and have another column for online store.


4. Type of Analysis : Type

Current Condition : B2C
Explanation : ABC Battery directly provide their product to customers

Suggestion :
- B2C
- B2B
Explanation : ABC Battery may have a mutual partnership with toy factory which use battery for the power to sell their products in a package.


5. Type of Analysis : Location

Current Condition : Manufacture Control

Suggestion : None